Grab a spoon and celebrate the most important meal of the day at Battle Creek’s National Cereal Fest! This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide. The fun begins with the Grand Cereal Parade on Saturday at noon. After, sit down at the World’s Longest Breakfast Table and enjoy a nutritious, delicious and FREE cereal breakfast! This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children’s activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers. At Battle Creek’s National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!